The Co-op is Changing its Name!
In May 2019, the board of the Co-op announced plans to change its name. Because the Co-op’s presence, impact, and customer base extend well beyond the Cedar Falls city limits—both now and after the doors are opened on the Cedar Falls store—the board decided a new more regional name is necessary.
Read the board’s letter to the membership explaining its decision to change the name here.
What Are Next Steps?
We collected dozens of name suggestions from members and the community and held several meetings with member-owners to discuss the options. The board took this feedback to discuss and decide upon a name, and is now working with consultants on the branding and marketing of the name which will be rolled out in 2020 once that process is complete.